A digital menu platform that makes dining in simple and accessible
Table of Contents
The Problem
What Diners Experience
- Menu anxiety is on the rise. 86% of Gen Z feel stressed or uncertain when ordering.2
- Safety is guesswork. 45% of UK diners avoid eating out due to allergies or intolerances when menus lack clarity.3
- Online research falls short. Over 50% of diners search for menus online yet many stay offline or lack prices, images, and allergen information.4
What Restaurants Juggle
- Static menus exclude tourists, older diners, and people with visual impairments or dyslexia
- Translation, pricing, and seasonal updates absorb hours that teams rarely have spare
- Accessibility and allergen expectations are rising without easy tooling to keep up
The result: anxious guests, missed revenue, and accessibility gaps across the dining room
The Solution
For Diners
- Create a digital basket and share it with a server to order with confidence
- Translate instantly into multiple languages and currencies
- Adjust text size and contrast for comfortable, legible reading
- Filter allergens or dietary preferences
- Split and track selections during group dining to remove friction
For Restaurants
- Publish menus on Menuva for free and reach smartphone-first guests
- Reduce ordering uncertainty and repeated questions at the table
- Meet accessibility expectations without changing existing workflows
- Increase visibility through shareable, search-friendly menu pages
- Enable optional payment integrations only when the business is ready
Social Impact
Menuva opens dining experiences to the millions who are currently underserved or excluded
- Inclusive design. Supports people with visual impairments, dyslexia, and cognitive overload.
- Lowered anxiety. Reduces the stress of ordering in public by guiding diners through every choice.
- Dietary confidence. Empowers guests with allergies or dietary restrictions to dine safely.
- Equitable hospitality. Helps restaurants champion inclusion without adding cost.
Accessible dining should be a baseline expectation, not a premium upgrade
Business Model
Access & Pricing
- Free for diners
- Free menu publication for restaurants
- Optional payments integration from August 2026
Visibility, mock ordering, and digital baskets remain complimentary beyond launch
Flexible Activation
Restaurants can activate payment or point-of-sale integrations when ready, keeping Menuva aligned with existing workflows
Aligned Monetisation
A projected £0.10 + 2.5% fee applies only to completed paid orders and only for opted-in venues
This approach builds trust, encourages rapid adoption, and monetises only when tangible value is delivered
Market Opportunity
Diner Trends
- 79% of Gen Z plan to dine out more in 20251
- 93% smartphone penetration in the UK enables effortless digital access11
- QR codes and digital ordering now feel familiar for the majority of UK diners56
Restaurant Landscape
- 96% of UK restaurants are independent venues seeking flexible solutions17
- 76% plan to invest in digital enhancements to elevate customer experience7
- Investment in restaurant technology continues to grow across POS, menu, and accessibility tooling89
Why It Matters
These shifts underline the need for an elegant, low-friction menu platform
Menuva brings inclusive design, mobile familiarity, and operational flexibility together so venues can welcome every guest with confidence
Market Size
Total Addressable Market
£1.90 trillion
Global dine-in restaurant market with hospitality spend captured in 2024 benchmark studies.10
Serviceable Available Market
£15.78 billion
848.2 M UK dine-in visits × 0.93 smartphones × £20/order11121314
Serviceable Obtainable Market
£83.03 million
624 launch-region venues × 96% independents × 30% penetration × 70 orders/day × 330 days × £20/order151617
Why Menuva Matters
- Decision fatigue is real. Diners want clarity, guidance, and reassurance at the table
- Transparency drives trust. Ingredients, allergens, and pricing need to be instantly available
- Inclusion is non-negotiable. Accessibility expectations are rising and Menuva meets them without extra complexity
Menuva equips restaurants to deliver a calm, confident dining experience for every guest
References
- OpenTable (2025) Trends to Watch in 2025. Available at: https://www.opentable.co.uk/c/top-restaurants/dining-trends/ (Accessed: 14 October 2025).
- Mancini, J. (2024) ‘86% of Gen Z experience “menu anxiety” - their struggle with “decision fatigue,” fear of ordering and increasing costs keep them from dining out’, Yahoo Finance. [online] 18 January. Available at: https://finance.yahoo.com/news/86-gen-z-experience-menu-163353427.html (Accessed: 12 October 2025).
- Galler, G. (2024) ‘45 percent of Brits avoid dining out due to food intolerance’, New Food, 25 January. [online]. Available at: https://www.newfoodmagazine.com/news/208785/5-of-brits-prevented-from-dining-out-due-to-food-intolerance/ (Accessed: 13 October 2025).
- Telegraph Reporters (2023) ‘What’s eating the young about dining out? Survey reveals rise in “menu anxiety”’, The Telegraph, 12 December. [online]. Available at: https://www.telegraph.co.uk/news/2023/12/12/young-dining-out-survey-menu-anxiety/ (Accessed: 13 October 2025).
- Morrison, E. (2024) ‘QR Code Statistics for Restaurant Usage in 2025’, QRCode.co.uk, 11 November. [online]. Available at: https://qrcode.co.uk/blog/qr-code-statistics-for-restaurant-usage-in-2024/ (Accessed: 13 October 2025).
- OpenTable (2024) ‘Brits aim to eat healthier and drink less, OpenTable data reveals’, OpenTable, November. [online]. Available at: https://www.opentable.co.uk/restaurant-solutions/resources/brits-healthier-dining-trends/ (Accessed: 13 October 2025).
- Houlihan Lokey (2024) Restaurant Technology Market Update. November. [online]. Available at: https://www2.hl.com/pdf/2024/hl-restaurant-technology-market-update.pdf (Accessed: 13 October 2025).
- Market Growth Reports (2025) Restaurant Technology Market Size, Share, Growth, and Industry Analysis, By Type (POS Systems, Table Management Systems, Online Ordering Platforms), By Application (Hospitality, Quick Service Restaurants, Fine Dining), Regional Insights and Forecast to 2033. Available at: https://www.marketgrowthreports.com/market-reports/restaurant-technology-market-114712 (Accessed: 14 October 2025).
- Grand View Research (2025) Restaurant Management Software Market (2025–2030) Size, Share & Trends Analysis Report By Type, By Deployment (On-Premise, Cloud), By End-use (Full Service Restaurant (FSR), Quick Service Restaurant (QSR), Institutional), By Region, And Segment Forecasts. Available at: https://www.grandviewresearch.com/industry-analysis/restaurant-management-software-market (Accessed: 14 October 2025).
- Euromonitor International (2025) ‘1 in 5 consumers chose foodservice delivery over dine-in in 2024: Euromonitor International’, 1 July [Press release]. Available at: https://www.businesswire.com/news/home/20250701727716/en/1-in-5-consumers-chose-foodservice-delivery-over-dine-in-in-2024-Euromonitor-International (Accessed: 15 October 2025).
- Borgeaud, A. (2025) Smartphone usage in the United Kingdom (UK) 2011–2024. Statista, 10 March. Available at: https://www.statista.com/statistics/300398/smartphone-usage-in-the-united-kingdom/ (Accessed: 15 October 2025).
- SevenRooms (2024) 2024 U.K. restaurant diner trends: U.K. annual report on restaurant trends and diner expectations. Available at: https://sevenrooms.com/research/2024-uk-restaurant-diner-trends/ (Accessed: 15 October 2025).
- Office for National Statistics (2025) Population estimates for the UK, England, Wales, Scotland and Northern Ireland: mid-2024. 26 September. Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/bulletins/annualmidyearpopulationestimates/mid2024 (Accessed: 15 October 2025).
- Noctor, M. (2024) 2024 state of the UK hospitality industry: data that brings innovation. 25 June. Lightspeed. Available at: https://www.lightspeedhq.co.uk/blog/2024-state-of-the-uk-hospitality-industry-data-that-brings-innovation/ (Accessed: 15 October 2025).
- Coventry City Council (2024) Coventry City Centre Footfall Quarterly Report: Q3 2024 (Footfall during July–September 2024). Insight, 13 December. Available at: https://www.coventry.gov.uk/downloads/file/43898/coventry-city-centre-q3-2024-report (Accessed: 15 October 2025).
- Tripadvisor (2025) Best restaurants in Coventry, West Midlands. Available at: https://www.tripadvisor.co.uk/Restaurants-g186403-Coventry_West_Midlands_England.html (Accessed: 15 October 2025).
- Office for National Statistics (2025) Food and drink services by number of sites 2019 to 2024. 4 March. Available at: https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/adhocs/2671foodanddrinkservicesbynumberofsites2019to2024 (Accessed: 15 October 2025).